Uncategorized – Page 6 – Social Media Strategist

Video Marketing Strategist

Your brand needs to consider engaging with your audience using video. Video can be used as a hugely effective platform and deliver a great return on investment. YouTube (alone) is now the second most used search engine in the world serving over 4 billion videos a day (Nielsen, 2012).

Video marketing can be used to increase brand awareness and have a measurable ‘call to action’ (such as "click here to buy") whilst the user is watching the content. Targeted video views videos can also occur though outreach community engagement, seeding, media spend etc.

Here is a short video that I created for the TVMOBiLi website's 'devices page'.

My other video marketing clients include Shell and Camden Council. I have also streamed video content and created a series of Podcasts from Mozilla London for Mobile Heroes Day 2012.

*I was a media partner for the Social TV World Summit 2012, Social TV Conference 2013 and a guest speaker at the Digital TV Summit 2012

For more information call 07868 823055

Second Life Marketing Strategist

Second Life allows individuals to create fictitious images of themselves (also known as avatars) & exist virtually within Second Life. Within this digital ecosystem brands can purchase land, build architecture and create items and areas that benefit the Second Life Community.

Below is an image of my Second Life avatar in Diabetes UK virtual office.

Second Life Marketing

For more information call 07868 823055

Twitter Marketing Strategist

Twitter is the fastest growing social networking site in the UK & the world. I setup manage and outreach to new clients using Twitter for brands and organisations. This allows your organisation to use Twitter effectively without needing to allocate an internal resource to this carryout tweeting and social media based tasks. The clients who I tweet for on their behalf remain confidential.

Below is a graph highlighting why people use twitter

Below is a design that I carried out The London Funding Conference 2011.*Please note that I did and do not tweet on the London Funding Conference's behalf. Click here to follow my personal Twitter account

For more information call 07868 823055

Viral Marketing Strategist

With so much information available on the web it is becoming increasingly harder to reach out to consumers through traditional media.

There are a number of ways that viral marketing can address this. By creating innovative campaigns that engage with your target demographic to create great a buzz around a product or brand and in doing so reach your marketing goals.

For more information call 07868 823055

Search Engine Marketing Strategist

Search Engines (such as Google, Bing & Yahoo) have revolutionised the way in which we look for and consume content. They index (archive) almost all the content that is currently uploaded online. This includes pages on websites, images & videos. If you own a website it is paramount that your website is found when people search for keywords that are relevant to your business. By carrying out a Search Engine Marketing (SEM) campaign you can increase the visibility of your website and in doing so drive relevant traffic to your website.

Two of the main ways to drive traffic to a website is through Search Engine Optimisation & Pay Per Click campaign’s. I am an expert in both fields.

For more information call 07868 823055

Social Media Strategy

"We have working with James for 5 years to help establish our brand. His insights and input has had an incredible impact on what we do and how our services have evolved. We cannot thank James enough for the positive impact he has had on our marketing efforts, social media and our business.
– Keith Mills, CEO Quantize Courses

Social Media Marketing

Social media has become one of the best ways for brands to connect and engage with their target audience. When devised and implemented intelligently this can lead to a huge increase in loyalty, business growth and profit.

Methodology

Every Social Media Strategy that I devise and execute begins with an in-depth analysis on how well the client is currently performing (within search engines, mobile, press, social media etc). I then use the brands customer metrics, sales and website analytics to look into their clients behavioral economics. Mathematics of certainty is applied (when client data makes this possible) to make statements rather then predictions within certain areas. These may include website traffic, minimum number of sales, profit etc.

The information attained is then benchmarked against their competitors and from the resulting analysis a social media strategy and marketing plan is forged. This strategic documentation takes into consideration other given factors such as timeframe, budget, resource etc.

Once the social media strategy and marketing plan has been agreed I implement and project manage the agreed actions in order to deliver the expected results. All of the results attained are fully quantifiable and reported back to the client.

My social media services have been entrusted by Camden Council, Nokia, Channel 4, and a range of smaller organisations and startups, .

For more information call 07868 823055

Mobile Marketing Specialist in London

Mobile phones have become a intrical part of our day to day lives. Smartphone penetration has now topped 75% in the UK and people are increasingly using the mobile web to research products and services. The development of mobile phone technology & reduced data prices (mobile internet prices) has seen a massive change in the way we consume information and communicate.

I have helped a number of brands and organisations engage with their consumers through mobile marketing and integrated marketing campaigns. These include Vodafone, Channel 4 & Glastonbury Festival.

To discuss mobile and your business requirements in detail call 07868 823055

Viral Video’s

Viral videos are an effective way of engaging with an audience. A viral video is of interest the viewer they may become more receptive to the brand, the brands message or the desired action (such as purchasing an item).

There are a number of ways attain targeted video views these include video seeding, video media spend, press releases etc.

For more information call 07868 823055

PPC Strategist

PPC (Pay Per Click) is a form of online marketing that allows your business to only pay (a set fee) each time someone engages with your brand. This engagement can occur by someone clicking through to your website, watching your promotional video, viewing your Facebook page, Following you on Twitter etc. PPC can also allows to target and filter audiences by specified parameters. The image below is of 'Clean Force'. I have optimized their advert so that it only appears for niche terms that deliver quality traffic. Furthermore as the business is a service based business the advert will only be seen (and therefore clicked on) when the searches that occur within Hertfordshire and Bedfordshire.

So far (over the past three months) Clean Force's PPC spend has been just under £1300. This has in turn led to three major contracts being signed and a number of smaller jobs all ina ll equating to over £32,000 work of business. It was estimated by Clean Force in November 2012 that the business generated from £32,000 revenue will lead to about £11,000 profit over the next year. Due to this initial success I will be building Clean Force's new website and carrying out a substantial amount of other marketing services for them towards the end of December 2012.

For more information call 07868 823055

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