Twitter workshop in Madrid

I will be co-charing a Twitter workshop in Madrid at the EAPC Word Congress. If you are attending please do let me know. The details can be found below:

Making the Most of Twitter at #EAPC2017

18th May: 08:00 – 08:45. Open Meeting Making the Most of Twitter at #EAPC2017 – An Interactive Workshop Everyone welcome. Please bring your smart phone or tablet.

Chairs:

  • James Norris (London, United Kingdom)
  • Catherine Walshe (Lancaster, United Kingdom)
  • Katherine E. Sleeman (London, United Kingdom)
  • Avril Jackson (London, United Kingdom)
  • Julie Ling (Dublin, Ireland)

The full EAPC 2017 scientific programme can be found here

TalkCPR wins an NHS Wales Award

Over the last two years I have helped with the development a toolkit by the Velindre Cancer Centre called TalkCPR. The aim of the project TalkCPR’ is to ease communication and dialogue between patients with palliative illnesses and their healthcare professionals in relation to the complex area of Do Not Attempt Cardiopulmonary Resuscitation Decisions (DNACPR). In order to facilitate effective communication and transfer good quality knowledge to patients and those close to them, a novel video and website approach was used .

TalkCPR won an NHS Wales Award within the ‘Improving Quality Together (IQT) Methodology’ category.

NHS Wales Awards

More information can be found at www.TalkCPR.wales

Tumblr for your brand or business

Tumblr, is a highly visual and popular blogging platform. It is used by brands to highlight content visually and often in a comical way. Tumblr currently hosts 174.4 blogs (March 2014) and brands often use the service to engage with younger audiences. 

Tumblr for my brand

If you have a visual ir youth orientated brand and are not yet using the service and think that it may be of interest then get in touch.

To discuss using Tumblr for your business call: 07868 823055

Advertising Spend Statistics 2013

A recent study by Advertising Age found that more than half of marketer and agency professionals surveyed predicted they would increase ad spending in digital media during the next 12 months. This is a far greater percentage when compared to the same for traditional channels such as cable TV (31%), broadcast TV (20%), magazines (14%) and national newspapers (11%).

Advertising Spend Statistics

Report via Advertising Age

Social Media TV’s

Social Media TV's (aka Social Media TV's & SMART TV's) are transforming the way in which we watch TV and consume content. Social Media TV's allows viewers to share and discuss what is being watched.

Social TV Shipment's 2012

Further content can then be consumed or interacted with by the viewer using the SMART TV or a 'second screen' such as a tablet or a mobile phone. 

Social TV & Simultaneous Tablet Usage

Social Media Strategist helps market Social TV manufacturers, app developers and organisations looking to extend their business into this new area. I am a media partner Social TV World Summit & the Digital TV Summit 2012. I am also speaking at the Digital TV Summit 2012, more information about the panel and fellow speakers can be read here.

If you would like to discuss marketing on and using Social Media TV's call 07868 823055

Experiential Event Marketing

What is Experiential marketing?

Experiential marketing is all about giving people an experience that coincides with the brands image and it’s brands projection. By giving someone an ‘experience’ they are more likely to become a customer, a fan and a lifelong advocate for the organisation.

Nokia Over the Air Conference

I have devised and delivered a range of different experiential marketing campaigns for brands and organisations in a variety of sectors. 

Nokia's Interactive Experience

Nokia wanted to engage with developers and communicate with them after the UK’s largest mobile developer conference ‘ Over the Air’I brought in a giant and interactive graffiti wall and encased it into a giant Nokia N8. Over the course of the two day conference over 100 developers created designs on the (giant Nokia N8’s touch screen). Each design was printed onto a free T-shirt for the developer and their emails addresses collected once each design was completed.

Hardcore developer

This lead to a hugely positive brand experience that each developer will not forget, targeted data for Nokia to use and build long and meaningful relationships from, and a large buzz at the conference (and on Twitter) surrounding Nokia (surpassed only by Tim Berners Lee seminar). More information about the event can be found here.

The LivInfographic (the worlds first Living-Infographic)

I used a real-time data feed to update a installation built in a retail shop on Camden High Street, London…

Livinfographic

To find out more about the 'LivInfographic click here

The Social Media Experiment at Glastonbury Festival

I devised an immersive social media experience for Shangri-La at Glastonbury Festival in 2011 and 2012. It was called 'The Social Media Experiment' and explored and pushed the boundaries of performance, digital media and storytelling.

Social Media Experiment Glastonbury

More information about the Social Media Experiment can be viewed here

For more information call 07868 823055

SEO Content Marketing

I have experience and have been trained in creating content marketing that resonates with people and search engines alike. I often am required to write the onpage copy for my clients websites, blogs, press releases etc. I am happy to carry out copywriting and blogging duties overtly or covertly. Creating high quality content is an extremely high value long-term strategy for brands and organisations.

SEO Content Marketing

SEO Content Marketing

SEO Content Marketing is a great way to enhance your websites visibility within search engines. By increasing your websites visibility (for example being found for more search terms) your site will attain more relevant readers, clients and help reach it's objectives (such as increased profit).

By creating regular, keyword rich copy and publishing it online your organisation is able to have a personality, tell stories and be found within search engines by new and existing clients. My SEO copywriting encompasses both a tactical and personal approach.

For more information content marketing for your website & SEO call 07868 823055