Mobile phones have become a intrical part of our day to day lives. Smartphone penetration has now topped 75% in the UK and people are increasingly using the mobile web to research products and services. The development of mobile phone technology & reduced data prices (mobile internet prices) has seen a massive change in the way we consume information and communicate.
I have helped a number of brands and organisations engage with their consumers through mobile marketing and integrated marketing campaigns. These include Vodafone, Channel 4 & Glastonbury Festival.