Twitter workshop in Madrid

I will be co-charing a Twitter workshop in Madrid at the EAPC Word Congress. If you are attending please do let me know. The details can be found below:

Making the Most of Twitter at #EAPC2017

18th May: 08:00 – 08:45. Open Meeting Making the Most of Twitter at #EAPC2017 – An Interactive Workshop Everyone welcome. Please bring your smart phone or tablet.


  • James Norris (London, United Kingdom)
  • Catherine Walshe (Lancaster, United Kingdom)
  • Katherine E. Sleeman (London, United Kingdom)
  • Avril Jackson (London, United Kingdom)
  • Julie Ling (Dublin, Ireland)

The full EAPC 2017 scientific programme can be found here

TalkCPR wins an NHS Wales Award

Over the last two years I have helped with the development a toolkit by the Velindre Cancer Centre called TalkCPR. The aim of the project TalkCPR’ is to ease communication and dialogue between patients with palliative illnesses and their healthcare professionals in relation to the complex area of Do Not Attempt Cardiopulmonary Resuscitation Decisions (DNACPR). In order to facilitate effective communication and transfer good quality knowledge to patients and those close to them, a novel video and website approach was used .

TalkCPR won an NHS Wales Award within the ‘Improving Quality Together (IQT) Methodology’ category.

NHS Wales Awards

More information can be found at

Speaking at the RCN

Yesterday I spoke at the Royal College of Nursing about the role of social media in healthcare and end of life care. I would like to thank the RCN for inviting me, it was an honour.

James Norris RCN

Video Marketing Statistics 2015

1. 59% of viewers will watch a video to completion that is less than one minute. – Wistia

2. 92% of mobile video viewers share videos with others. – Invodo 

3. 65% of executives have visited a vendor’s site after watching a video. – Forbes (39% have called a vendor after watching a video) 

4. 70% of marketing professionals report that video converts better than any other medium. – MarketingProfs 

5. When marketers included a video in an email, the click-through rate increased by 200% – 300% – Forrester 

6. The average internet user spends 88% more time on a website with video. – Mist Media 

7. 300 hours of video are uploaded to YouTube every minute. – YouTube (That's a lot of cat videos!)

8. 64% of consumers are more likely to buy a product after watching a video about it. – comScore

9. Visitors who view videos stay on web sites an average of 2 minutes longer than those who don’t view videos – comScore 

10. 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page. – Forbes Insight 

11. Homepage videos are shown to increase conversion rates by 20% or more. – ReelSEO (Read about how our client got a 34% increase in conversions) 

12. Using video on landing pages can increase conversion by 80% – Unbounce 

13. Mobile makes up almost 40% of global watch time on YouTube. – YouTube (6 billion hours of video are watched monthly on YouTube) 

14. 1.8 Million Words is the value of one minute of video. – Dr. James McQuivey, Forrester 

15. Only 24% of brands are using online video to market to consumers. – Kantar Media 

Data collated by Adeli Studios. To find out more about using video to market your brand click here

Speaking engagements for Dying Matters Awareness Week 2015 (next week)

Byw Nawr   
I will be speaking at a number of events around the areas of 'digital legacy' and 'what happens to our social media accounts when we die' next week. All of the events are part of Dying Matters Awareness Week 2015.
  • – 20th May – Funeral Roadshow at St Christopher's Hospice, London
  • – 21st May – Byw Nawr Launch Event, Science Hub, Welsh Assembly
  • – 22nd May – Byw Nawr Launch Event, Connah's Quay Health Centre Deesude Clwyd , Wales
  • – 23rd May – Digital Legacy Conference 2015 at UCL Partners, London

About the Funeral Roadshow

The funeral roadshow showcase a range of charities and not for profit organisations in St Christopher's Hospice. It is free to attend so come down if you can make it and say "hello".

About Byw Nawr

I am delighted and honoured to have been invited to speak at two Byw Nawr's launch events in Wales. Byw Nawr has been created to promote a healthy and realistic attitude to death and dying in Wales.

Byw Nawr (or 'Live Now' when translate into English) is the sister initiative to Dying Matters in England and is supported by the Welsh Government.

Byw Nawr Launch Event, Science Hub, Welsh Assembly

Flag of Wales 2

  • – Dr Hywel Francis, Chair, Byw Nawr
  • – Professor the Baroness Finlay of Llandaff National Clinical Lead End of Life Care
  • – James Norris, Chief Executive, DeadSocial

Byw Nawr Launch Event, Connah’s Quay Health Centre Fron Road Connah’s Quay Deeside Clwyd, Wales

  • – Bethan Jones Parry Byw Nawr Steering Committee
  • – Dr Peter Higson Chair Betsi Cadwaladr Heath Board
  • – James Norris, Chief Executive, DeadSocial

About The Digital Legacy Conference

The Digital Legacy Conference is ran by DeadSocial will take place in London. It is free for all to attend however tickets need to be reserved in advanced. The conference will explore how the internet has changed the way in which we remember and grieve forever. It will also examine how our digital footprint will ultimately help determine both our legacy and our digital legacy when we die.

DeadSocials Before I Die Graffiti Wall and Twitter Hashtag Wall

DeadSocial's 'Tweet Wall' & 'Before I Die… Graffiti wall' in our #YODO Pop-Up shop for Dying Matters Awareness Week 2014.