PPC (Pay Per Click) is a form of online marketing that allows your business to only pay (a set fee) each time someone engages with your brand. This engagement can occur by someone clicking through to your website, watching your promotional video, viewing your Facebook page, Following you on Twitter etc. PPC can also allows to target and filter audiences by specified parameters. The image below is of ‘Clean Force’. Social Media Strategist Ltd have optimized Clean Force’s advert so that it only appears for niche terms that deliver quality and relevant traffic. Furthermore as the business is a service based business the advert will only be seen (and therefore clicked on) when the searches that occur within Hertfordshire and Bedfordshire.
Clean Force initially allocated Social Media Strategist with £1300 of PPC spend. This has in turn led to three major contracts being signed generating £32,000 work of revenue (an estimated £11,00 profit) over the following year.