Search Engines (such as Google, Bing & Yahoo) have revolutionised the way in which we look for and consume content. They index (archive) almost all the content that is currently uploaded online. This includes pages on websites, images & videos. If you own a website it is paramount that your website is found when people search for keywords that are relevant to your business.
It is important that my website is found by hospices for the term, ‘hospice strategist’. This website is currently at the top of Google for this term.
- Search Engine marketing campaign
By carrying out a Search Engine Marketing (SEM) campaign you can increase the visibility of your website and in doing so drive relevant traffic to your website.
Two of the main ways to drive traffic to a website is through Search Engine Optimisation & Pay Per Click campaign’s. I am an expert in both fields.
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