Events can be a great way to engage with existing and new audiences. I have ran a number of events and delivered a range of experiential marketing campaigns for brands and organisations.
- Nokia’s Interactive Graffiti wall
Nokia wanted to engage with developers and communicate with them after the UK’s largest mobile developer conference ‘ Over the Air’. I brought in a giant and interactive graffiti wall and encased it into a giant Nokia N8. Over the course of the two day conference over 100 developers created designs on the (giant Nokia N8’s touch screen). Each design was printed onto a free T-shirt for the developer and their emails addresses collected once each design was completed.
This lead to a hugely positive brand experience that each developer will not forget, targeted data for Nokia to use and build long and meaningful relationships from, and a large buzz at the conference (and on Twitter) surrounding Nokia (surpassed only by Tim Berners Lee seminar). More information about the event can be found here.
The LivInfographic (the worlds first Living-Infographic)
I used a real-time data feed to update a installation built in a retail shop on Camden High Street, London. The living infographic used data from the ‘Digital Death Survey’ during Dying Matters Awareness Week 2014.
To find out more about the ‘LivInfographic click here
The Social Media Experiment at Glastonbury Festival
I devised an immersive social media experience for Shangri-La at Glastonbury Festival in 2011 and 2012. It was called ‘The Social Media Experiment’ and explored and pushed the boundaries of performance, digital media and storytelling.
More information about the Social Media Experiment can be viewed here
I also use events to market my own ‘digital legacy resource, DeadSocial. I was interviewed by Google to pass on some of the ways in which I do so….