I will be speaking on a panel at Informa's Digital TV Summit 2012 on the 5th December (day 2) between 12:10-1:00 . The panel will address "Why social TV is the next big thing?"
The areas looked at in detail during this discussion will include:
- *How can companies monetize social TV?
- *How can traditional TV companies benefit from social TV?
- *Does social TV lead to more piracy?
- *How important is the companion screen for social TV?
The rest of the panel will consist of Antonio Gioia, Project Manager, Content & Product Innovation, Mediaset Fabienne Fourquet, Director of Digital Content, Canal Plus Mark Ghuneim, CEO, Trendrr and Greg Dale, EVP International, comScore
Other speakers include representatives from BBC, Sky, BT, Canal+, Dutche Telecom, Ofcom, Orange, Playboy and Vodafone. A full list of the speakers can be found here
SMART TV's (aka Social TV's) have exploded into the living room over the last couple of years. In the first quarter of 2012 almost 20% of all TV's Shipped globally were SMART TV's).
Although the panel I' m speaking on will largely focus on Social TV's the event itself will cover all aspects of the TV industry in the EMEA region, with a renewed focus on the operators' perspective. As well as discussing how cable, satellite, IPTV and DTT operators can grow their businesses in mature markets, the event highlights the new players such as online and mobile players. This assesses the impact of newer phenomena such as social television and connected TV sets.
Social TV is one of the hottest aspects of this fast-moving industry. More and more content owners and advertisers are embracing the benefits to be gained from social TV recommendations and engagement. In short "How much will social TV viewing change the future television experience?"
- *More information and early bird tickets can be found here
- *More information about how your brand could benefit from video marketing can be read here