It is important for your website to 'rank' highly within Google (and other search engines) for search terms relevant to your business. In doing so, when someone searches for a service or product that your business offers your website is found. Once found within search and your listing attains a 'click through' the merit of your website will decide whether the visitor converts into an action or not (for example download your software, purchase a product, read your whitepaper etc). There are a number of ways in which marketers can help search engines rank your content with the merit that it deserves; this process is called Search Engine Optimisation (or SEO for short).
It is becoming increasing important that the content distributed by your company (website copy, blogs, videos, whitepapers etc) is engaging, shared on social networks, unique and relevant to your business. When such content is created with a business goal in mind the term ‘content marketing’ is often used
The Infographic below highlights that when great content and different distribution networks work cohesively together, a successful SEO outcome can be achieved.
(You may also be interested in watching the video Is 'Content King' by clicking here)
Over the last few years Infographics have become an extremely effective way to tell stories using data. Infographics are (in short) graphical representations of datasets. They are often focused around one or more pieces of data and provide insights into a specific subject matter.
Their visual and narrative nature have helped make a lot of information more appealing to the general public and (when telling a good story) can appeal to almost every demographic. For Dying Matters Awareness Week we launched and built an art installation called the #livINFOGRAPHIC (living-Infographic). The livINFOGRAPHIC lived within a physical space and used data that was being attained to alter it accordingly.
The livINFOGRAPHIC was visited by many during it's lifespan in the ‘You Only Die Once’ Popup Shop' (69 Camden High Street, London). We took data from the ‘Digital Death Survey’ and updated it over the week. The installation was sat on 3 metres x 2 metres of real turf (grass) and lived and breathed over this period.
The data was attained and then updated (in near real-time). Although the installation has now been dismantled the ‘Digital Death Survey’ wil remain live for the next four weeks. It is a very short and anonymous survey. If you have two minutes to spare we would still really appreciate your input: http://www.deadsoci.al/blog/114-digital-death-survey.
This survey asks questions about end of life matters in relation to our online accounts and in today's digitally connected society. The installation’s concept was devised by James Norris (CEO DeadSocial) and was built with the help of Natalie Jackson.
The livINFOGRAPHIC was just one of many initiatives and events hosted in the ‘You Only Die Once’ Pop-Up shop'. These included workshops, Death Cafes, live music, poetry, photography and art. Organisations involved ranged from the NHS and The Good Funeral Guide to Save the Male and The Natural Death Centre.
The infographic below has been released by Twitter UK. More than 80% of UK Twitter users say they are planning to watch at least some of the Sochi Winter Olympic Games. Will this be the 'most tweeted Olympic Games to date'?
British snowboarder Jenny Jones Twitter followers have also increased dramatically from 7,075 followers on February 1 to more than 64,700 today, on the back of her bronze medal win in the slopestyle event.
How to get more Facebook 'Likes'
- Photos get 53% more Likes, 104% more comments, and 84% more click-throughs.
- Posts with 80 characters or less get 66% more engagement.
- “Question” posts get 100% more comments.
- Posting 1-2 times a day gets 40% more engagement. Posting 1-4 times a week gets 71% more engagement.
On average, every time an individual shares an event on a social media site, they generate an additional £2.01 in ticket sales for that event. In the UK, the figure is £2.32 generated per share on Facebook, and £1.46 per share on Twitter (Eventbrite 2012)
Further impressive statistics from Eventbrite can be seen in the infographic below:
The infographic below highlights the importance of engaging with consumers via their mobile phone