In April 2009 Facebook served 21.6% of all UK online display adverts (Comscore). One of the reasons Facebook Social ad’s is such an effective platform to run marketing campaigns on is because advertisers can market to very specific and niche demographics. For example buy using the data added to users profiles brands can target users (such as myself) who have stated that the Godfather is one of their favourite films.

Facebook Social Ads

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