Your Facebook Status Updates are no longer private!

Facebook, Myspace & Google have struck a deal which allows Facebook statuses, photos and other information to be cached (indexed) by Google. You may have already scanned over a set of terms and conditions over the last three days. If you have there is a good chance that you updated your privacy settings (possibly without knowing the consequences of these actions).

Why Should you Care?

If you have changed your Facebook security settings (to those prompted by Facebook) your status updates, address etc will all soon be found within Google. Therefore if someone searches for your name they could find out where you live, what you have been up to, what you have said / linked to in your status updates etc. If you decide to revert your settings back to private at a later date Google may (overtime) no longer display the content. However other organisations are able to crawl Google search engines with there own “search engine spiders”. They could at any stage capture your data, store it etc. The data itself could be used for credit card fraud, sold it on to third parties etc. If you have already agreed to the changing your security settings you can easily change them back. I will go through how to do so later in this post. If you have not already changed your settings please see the Facebook privacy guide below

Login into your Facebook account. If you live in the UK and you do not see this popup box then you may have already made the changes without consciously being aware of it.

             Facebook privacy update guide

Click on the “Continue to Next Step” button. The next step is REALLY SNEAKY and (I feel) totally unethical. The screenshot below highlights how Facebook automatically prompts users to make changes to their privacy settings. It does so by automatically ticking fields ensuring that the content is viewable to “Everyone”.

           Facebook Security Status

If a user clicked on the ‘save settings’ tab (as highlighted in the default screen above) the user’s posts, links and even their address would soon become publically accessible. If you do not understand the above I would recommend ticking all of the “old settings” boxes for each setting on this page. If you understand the above tick the appropriate fields before clicking on ‘Save Settings’.

How to change your Facebook privacy settings back

Facebook Security Status update

You will need to click on three out of the four pages to change your settings back. These are: Profile information, Contact information, Search

To view and change YOUR settings Click here & go straight through to your Facebook settings page

Again I feel that Facebook have acted unethically here. They have placed the position of the ‘Search’ link below that of the ‘Applications and Website’ link. The security settings found on the ‘search’ page are far more sensitive then that in the ‘Applications and Websites’ page. (The click though rate generally decreases the further down a user scrolls down a navigation tab).

In hindsight it is fine for Facebook to allow users to publish their details and statuses on the wider web. However Facebook’s covert and aggressive methods seem to bypass morality and common sense. Facebook is a fun platform and strongly interwoven into most our lives. We are therefore slow to question and judge this powerful corporation. The millions (maybe billions) of pounds this move will make Facebook has not yet been disclosed. However I hope that this incident brings to light our relationship with Facebook and further action is taken against them.

FYI – I have decided to set all of my privacy settings to how they originally stood. If Facebook statistics are to be believed 80-85% of Facebook users have allowed their information to be shared across the wider web. (Wired).

To subscribe to this blog and learn about how to use social networking sites effectively click here (and then click subscribe).

Send FREE Picture Messages To Radio 1

Radio 1 listeners will be able to send picture messages from their mobile phones to Radio 1 for free this Friday (11th December).

Listeners in the United Kingdom will be able to send free picture messages to the BBC Radio 1 messaging number (81199), for a chance to see their images featured on the Radio 1 website. UK participants on both pay as you go & monthly contracts will not be charged as part of the Radio 1s ‘free picture message day’.

It will be interesting to see how much over the air exposure Radio 1 DJs such as Pete Tong & Annie Mac give to this project. The Mobile Data Association (MDA), brought together each of the UK’s major mobile network operators to form a partnership with the BBC which aims to get more young people involved with the station. The MDA has also launched an educational website with the long-term aim of helping people to send picture messages: http://www.getsettings.org .

Ben Chapman, Interactive Editor at BBC Radio 1, said: “Our goal is to mix the listeners’ picture messages with images of our DJs in an innovative way, so they all follow the theme of a well known piece of music. It’s a brilliant opportunity for Radio 1 to produce interactive content while explaining how to get the most out of mobile phones, and it encourages more interaction with our DJs.”

                    Radio 1 Free Mobile Messages     Radio 1 mobile phone marketing

Martin Ballard, Operations Director at the MDA, said: “BBC Radio 1’s Picture Messaging Day should provide a springboard to generate further interest in the medium. Our getsettings website aims to address configuration issues around older handsets in circulation and SIM-only contracts. But the emergence of increasingly sophisticated and affordable devices means users can begin to capitalise on the rich mobile messaging facilities which are now available, as they did with text messaging at the beginning of the decade”.

Sources:
The Mobile Data Association newsletter, Radio 1, GetSettings

Pot Noodle’s & Space Invaders

Chicken Pot Noodles have remained a staple part of my diet for the last 20 years or so.

Whilst scanning the pasta in my local (and well over priced) mini-mart the Daddy of Pasta once again grabbed the eye. The retro game Space Invaders appeared all over the Chicken & mushroom Pot Noodle packaging….  Space Invaders on the Pot Noodle packaging = SOLD.

On a closer inspection it turns out that the Pot Noodle promotion is based around sending classic computer games to Pot Noodlers mobile phones (for free). Most food and drink package promotions are awful and not worth a second glance. However in this case “3 Codes = 1 Mobile Game”(Pot Noodle Packaging).

For More info about the Noodle & the games you can download go to The Pot Noodle website

              pot noodle lid       Pot Noodle Game

Free Online Alarm Clock Tutorial / Review

There are a number of free online alarm clocks available on the world wide web.  With the recent failure of my Nokia N95 and the slow decay of my spare phone I have been left without a reliable alarm clock.

Last week I decided to turn to an online alarm clock


I used the first alarm clock that I stumbled upon http://onlineclock.net (and it didn’t let me down). I did however foresee that my Mac’s energy saving mode might stop the alarm from going off. I have tested this theory since and was right to make this assumption.

If you do decide to use this online alarm clock then you should:

  1. * Disable the energy saving mode/ screen saver
  2. * If you are using the online clock via a laptop ensure that it is plugged in
  3. * Take out any headphones that are plugged into your laptop / desktop
  4. * If you are using external speakers switch them on.
  5. * Switch up the volume on your laptop / desktop.
  6. * Test the alarm (set it to go off in a minute later).
  7. * Set the alarm
  8. * Have good night’s sleep

This is a simple yet effective alarm clock. I would recommend using this tool as and when your mobile phone fails. There are a number of more advanced features such as changing the alarm sound to live streams from internet radio stations however I decided to use the default alarm.

Linkedin Marketing Strategist

Linkedin is the worlds’ largest business social networking site with over 50 million users worldwide. It allows business professionals to meet and interact with other professionals through direct marketing, display adverts and community groups.

In the right circumstances Linkedin can be used to communicate and engage with businesses and individuals in a professional environment

Linkedin Marketing data 2010

                                                                                                                                                                      (Data via Linkedin 2010)

For more information call 07868 823055

iPhone Application Developer

The iphone has revolutionized the mobile landscape forever. It’s sophisticated web browser with the added ability for users to download personal applications to the handset has made it a phenomenal success. The iphone has also opened the arena for third party developers to build branded applications, games and mobile tools. iphone applications are a great way to engage with audiences through their mobile device. Nearly 2 billion iphone applications have been downloaded to date. Such applications can offer an amazing return on investment to brands wanting to engage with the end user.

iphone Mobile internet traffic comparison (UK)

iphone mobile internet traffic data

(Admob December 2009)

For more information call 07868 823055

Video Seeding Strategist

Once a video has been created for online distribution it needs to be seen by the right people in order for it to achieve it's goals "(such as deliver new business).

By seeding a video in the right places key opinion leaders (KOL) are given the opportunity to be resyndicate the video by posting the video on their own website, blog etc. There are a number of tools, methods that can be used to aid this process. Social Media Strategist offers video campaigns that guarantee that your video will be viewed by your targeted audience. We have built up a strong relationship with a number of online distributors in a range of areas. You will only be charged a small amount each time the video is viewed. There are no set up fees and full reports will be provided in order for you to assess the videos success.

My direct line is 0207 484 8629

Online advertising spend Vs TV spend (UK data)

Online advertising spend now boasts 23% of the advertising market share in the UK. (data taken from the first half of 2009, IAB) It is now the largest advertising medium in the UK. (IAB)

In these troubled times marketers need to justify their advertising budgets. When an online marketing campaign is executed and delivered correctly the return on investment can be huge. Furthermore the ability to quantify success, views, engagement etc makes it a much more attractive proposition to many brands & organisations over  print, TV advertising etc. Many experts predicted a huge disruption within the TV advertising sector in 2010. However these premature findings further justify that not only is the digital industry is stable and robust but also that it is a trusted medium for brands & organisations alike

QR Barcode Marketing

An increasing amount of mobile phones are now built with QR barcode readers as standard. The most common use for QR codes within mobile is to link them to mobile internet pages however they can also be linked to free mobile downloads & a range of innovative offerings. QR barcode adoption isn’t large enough to base a campaign around the technology. However they are often a welcomed medium (especially when engaging with the technology, mobile & Twitter communities).

Below is a an example of a night club event which uses a QR barcode. I decided to link the QR barcode to a free music download by one of the artists performing at the event. Over 100 people downloaded the song before the event started (5000 flyers and 100 posters displayed the barcode).

QR Barcode Strategist   Scan Me!

If you do not have a QR barcode scanner on your phone then enter http://m.thesupermariobros.com into your mobile phone's browser to receive the song onto your mobile phone

For more information call 07868 823055

Facebook Social Ads Expert

In April 2009 Facebook served 21.6% of all UK online display adverts (Comscore). One of the reasons Facebook Social ad’s is such an effective platform to run marketing campaigns on is because advertisers can market to very specific and niche demographics. For example buy using the data added to users profiles brands can target users (such as myself) who have stated that the Godfather is one of their favourite films.

Facebook Social Ads

For more information call 07868 823055