An increasing amount of mobile phones are now built with QR barcode readers as standard. The most common use for QR codes within mobile is to link them to mobile internet pages however they can also be linked to free mobile downloads & a range of innovative offerings. QR barcode adoption isn’t large enough to base a campaign around the technology. However they are often a welcomed medium (especially when engaging with the technology, mobile & Twitter communities).

Below is a an example of a night club event which uses a QR barcode. I decided to link the QR barcode to a free music download by one of the artists performing at the event. Over 100 people downloaded the song before the event started (5000 flyers and 100 posters displayed the barcode).

QR Barcode Strategist   Scan Me!

If you do not have a QR barcode scanner on your phone then enter into your mobile phone's browser to receive the song onto your mobile phone

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