The iphone has revolutionized the mobile landscape forever. It’s sophisticated web browser with the added ability for users to download personal applications to the handset has made it a phenomenal success. The iphone has also opened the arena for third party developers to build branded applications, games and mobile tools. iphone applications are a great way to engage with audiences through their mobile device. Nearly 2 billion iphone applications have been downloaded to date. Such applications can offer an amazing return on investment to brands wanting to engage with the end user.

iphone Mobile internet traffic comparison (UK)

iphone mobile internet traffic data

(Admob December 2009)

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