Social Media has transformed the way that we commincate with one another. Furthermore this has been the most disruptive element in marketing since the arival of the television. Social media allows brands and organisations to reach their targeted audience and engage with them in a way that relates to them as individuals. When the key goals and objectives have been defined a social media strategist will evaluate these goals & objectives and create a strategy on how best to reach them. Below is a recent video by an American Chap that highlights how social media fits into the world today