Attaining high quality traffic that converts is more valuable than attaining low quantity of traffic that does not! Recent data released by Shareaholic highlights that the post-click (click through) engagement levels attained from YouTube are higher (on average) than that of other social networks.
This may be surprising at first however when someone views a video they are often able to attain a snapshot of company, the services they provide and the company ethos. Furthermore a level of trust can be built up whilst watching the video. Watching a video can help captivate the viewer and reduce the bounce rate when clicked through to specified website.
Shareholic is a social sharing tool that tracks 250 million users visiting it’s network of 200,000 publishers: Full Post from Shareholic To find out about how Social Media Strategist have helped various brands and organisations utalise video in their marketing efforts click here.