"Businesses need to think in terms of dynamic ecosystems of value if they are to compete as effective digital enterprises". That’s one of the top line conclusions of a new report from Forrester released in March 2014. The Future Of Business Is Digital report highlights some uncomfortable findings for many businesses based on interviews with end user organisations:

74% of business executives say their company has a digital strategy.

93% believe digital will disrupt their business in the next 12 months.

16% of respondents believe that their company has the skills and capabilities to execute on their digital strategy. 

19% of respondents think their organisation has the right technology in place to support a digital strategy. 

26% of IT budget decision-makers globally use some type of digital channel as their primary source to research and evaluate technologies and services to purchase. Forrester advises: "Your business needs a reset. You need to look at digital holistically. You need to transform your business by applying digital thinking across everything you do — how you win, serve, and retain customers; how you operate your internal processes; and how you source business services. In short, you must become a digital business".

If you feel that your business could benefit from external strategic direction & delivery get in touch