Rank . Maker . . . . . . Units . . . Market Share . Was in Q2 of 2012 . . OS supported (coming)
1 . . . . Samsung . . . 56.2 M . . 32.8 % . . . . . .( 32.9 %) . . . . . . . . . Android, bada, Windows, (Tizen)
2 . . . . Apple . . . . . . 26.9 M . . 15.7 % . . . . . . ( 17.0 %) . . . . . . . . . iOS
3 . . . . Huawei . . . . . 16.0 M . . . 9.3 % . . . . . . ( 4.6 %) . . . . . . . . . Android, (Tizen)
4 . . . . Sony . . . . . . . 8.8 M . . . 5.1 % . . . . . . ( 4.9 %) . . . . . . . . . Android
5 . . . . ZTE . . . . . . . . 8.0 M . . . 4.7 % . . . . . . ( 5.2 %) . . . . . . . . . Android, Windows
6 . . . . HTC . . . . . . . . 7.8 M . . . 4.6 % . . . . . . ( 5.8 %) . . . . . . . . . Android, Windows
7 . . . . RIM . . . . . . . . 7.4 M . . . 4.3 % . . . . . . ( 5.1 %) . . . . . . . . . Blackberry
8 . . . . LG . . . . . . . . . 7.2 M . . . 4.2 % . . . . . . ( 4.2 %) . . . . . . . . . Android
9 . . . . Lenovo . . . . . . 7.0 M . . . 4.1 % . . . . . . ( 3.9 %) . . . . . . . . . Android
10 . . . Nokia . . . . . . . 6.3 M . . . 3.7 % . . . . . . ( 6.7 %) . . . . . . . . Symbian, Windows, MeeGo
Others . . . . . . . . . . . 19.8 M . . 11.6 % . . . . . . ( 7.3 %) . . . . . . . . Android, Windows, others, (MeeGo) etc
TOTAL . . . . . . . . . 171.4 M
2 . . . . Apple . . . . . . 26.9 M . . 15.7 % . . . . . . ( 17.0 %) . . . . . . . . . iOS
3 . . . . Huawei . . . . . 16.0 M . . . 9.3 % . . . . . . ( 4.6 %) . . . . . . . . . Android, (Tizen)
4 . . . . Sony . . . . . . . 8.8 M . . . 5.1 % . . . . . . ( 4.9 %) . . . . . . . . . Android
5 . . . . ZTE . . . . . . . . 8.0 M . . . 4.7 % . . . . . . ( 5.2 %) . . . . . . . . . Android, Windows
6 . . . . HTC . . . . . . . . 7.8 M . . . 4.6 % . . . . . . ( 5.8 %) . . . . . . . . . Android, Windows
7 . . . . RIM . . . . . . . . 7.4 M . . . 4.3 % . . . . . . ( 5.1 %) . . . . . . . . . Blackberry
8 . . . . LG . . . . . . . . . 7.2 M . . . 4.2 % . . . . . . ( 4.2 %) . . . . . . . . . Android
9 . . . . Lenovo . . . . . . 7.0 M . . . 4.1 % . . . . . . ( 3.9 %) . . . . . . . . . Android
10 . . . Nokia . . . . . . . 6.3 M . . . 3.7 % . . . . . . ( 6.7 %) . . . . . . . . Symbian, Windows, MeeGo
Others . . . . . . . . . . . 19.8 M . . 11.6 % . . . . . . ( 7.3 %) . . . . . . . . Android, Windows, others, (MeeGo) etc
TOTAL . . . . . . . . . 171.4 M
So, first, Moto-Moto falls out of the top 10? Wow, goodbuy Google smartphones, eh? And who jumps in to replace it? Lenovo with its LePhone. Didn't you know Lenovo makes smartphones? I'm not surprised, so far they've only sold in China but are now eagerly expanding for example into India. Yes, already a Top 10 sized smartphone maker and yes, this is the same Lenovo from China that bought IBM's branded PC operations some years ago.
Other big news, Nokia tumbles from 3rd place to 10th, and is facing expulsion from the Top 10 as well – there's another hungry Chinese smartphone maker, Yulong, which sells smartphones under the Coolpad brand, who may topple Nokia already in Q4. The top is settled, Samsung rules this race now and Apple is in secure second place. Huawei is jumping ahead of the rest of the pack, and watch Sony, it finally is back to making smartphones profitably and showing aggression on the chart. Now lets look at the smartphone operating systems:
Table and commentry source from TomiAhonen Consulting, Estimates November 14, 2012 from vendor data and other sources. This table may be freely distributed.