How do you plan to spend your 2012 marketing budget?

Research recently carried out by StrongMail states that brands are planning to increase their marketing spend on Social Media in 2012. Huge increases in email marketing spend (60%), social media (55%) and mobile (37%) are forecast.

Social Media Spend 2012

Survey Statistics

✔ 92% plan to increase or maintain marketing spend in 2012

✔ 60% plan to increase email marketing budget; 55% social media; 37% mobile/search (tied)

✔ 45% cite data integration as primary email marketing challenge in 2012; 43% lack of resources/staff; 40% content management

✔ 48% cite increasing subscriber engagement as top 2012 email marketing initiative; 44% improving segmentation/targeting; 32% growing opt-in email list

✔ 68% plan to integrate email marketing with social media; 44% with mobile; 17% with search

Social Media Strategist provides innovative and effective digital marketing services. My overheads are low and my dayrate (£300 a day) reflects this.

To discuss your marketing objectives for this year call: 07868 823055