SEO (search engine optimisation) refers to the process of getting your website found within search engines organically. Once you appear within 'natural search' you do not have to pay for the traffic that lands onto your website. There are a number of factors that can enhance where your website appears within natural search. These factors need to be addressed at the start of a well planned SEO strategy. Once the strategy has been agreed a number of changes normally need to be made to the website.
These changes can range from cleaning up and altering the websites HTML code to changing the copy and adding highly targeted pages. More information about SEO can be found by watching the video below from Matt Cutts head of Google's web spam team, enjoy.
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