Social Networking Usage Statistics 2013

Global Penetration of Social Platforms by Age Groups – % change in millions of Active Users globally, between Q2 2012 and Q2 2013

Global Penetration of Social Platforms by Age Groups - % change in millions of Active Users globally, between Q2 2012 and Q2 2013

 Active Usage Measurement – % of Account Owners that are Active on the Platform in the past month globally, Q2 2013

Active Usage Measurement - % of Account Owners that are Active on the social networking platforms

Full Web Index Data Presentation

Global Web index Presentation information

1. The data in this report is sourced from the GlobalWebIndex and is the second of our quarterly Stream Social series, providing readers with a unique understanding (and the most recent independent global data) about current trends in the global social media environment. This report will reveal: Global Trends in Social Platform Adoption • Develop global, regional and local social priorities • Drive insights into engagement and adoption Detailed Demographics on Users • Learn how to tailor your strategy • Explore mainstreaming of social platforms Consumer Behaviour and Actions by PC, Mobile, and Tablet • Design platform specific strategy • Quantify key platform behaviours © 2013 GLOBALWEBINDEX

2. CONTENTS 1. Introduction to the GlobalWebIndex 2. Global Overview of Social Platforms • Account Ownership and Active User penetration at a global level • % Change in Social Platform Active Users from Q2 2012 to Q1 2013 at a global level • Age and Gender split of the top 5 global social platforms • % Change in Select Social Platform Active Users from Q2 2012 to Q1 2013 at a global level • Illustration of visitation vs. account ownership vs. active usage vs. post an update for Facebook, Twitter and Google+ • Proportions of Active Users vs. Account Ownership for Facebook, Twitter, Google+, Pinterest, and LinkedIn 3. Social Platforms Local Market Deep Dive • Social Platform penetration and universe size by Market (Facebook, Twitter, Google+, Pinterest, LinkedIn) • % Change in Account Ownership and Active Users by Market for Facebook, Twitter and Google+ • Indexing iOS and Android users’ active usage of Facebook, Twitter, and Google+ by market 4. Social Platform Activities • Comparing activities by device performed on Facebook, Google+, and Twitter 5. Conclusions © 2013 GLOBALWEBINDEX

3. -100% -50% 0% 50% 100% Mixi (Japan Only) Me2Day (South Korea Only) Tuenti (Spain Only) Other Copains d'Avant (France Only) Nate Connect (South Korea Only) (China Only) Odnoklassniki (Russia Only) Badoo Kaixin (China Only) Qzone (China Only) Koprol (Indonesia Only) None of the Above RenRen (China Only) Sonico (Mexico Only) Viadeo Tencent Weibo Facebook vkontakte (Russia Only) Google+ Sina Weibo LinkedIn Twitter Mig33 (Indonesia Only) Tumblr Pinterest PINTEREST IS THE FASTEST GROWING GLOBAL SOCIAL NETWORK Source: GlobalWebIndex; Question: Which of the following social platforms have you used or contributed to in the past month?; Base: % change in millions of active users globally Pinterest and Tumblr take the top spots In the Q1 2013 Stream Social Report, GWI reported that Twitter was the fastest growing social platform between Q2 2012 and Q1 2013. Much has changed in a quarter, however, and now with a year-on-year (y-o-y) comparison, we see that both Pinterest and Tumblr have grown more than any other social platform between Q2 2012 and Q2 2013, by 88% and 74% respectively. Global Penetration of Social Platform – Active Usage, % change in millions of Active Users globally, between Q2 2012 and Q2 2013

4. ACTIVE USAGE OF SOCIAL NETWORKS SIGNIFICANTLY INCREASED AMONG OLDER USERS Source: GlobalWebIndex, Questions: On which of the following services have you used or contributed to in the past month?; Base % of internet users in each age break 0% 50% 100% 150% 200% 250% 16 to 24 25 to 34 35 to 44 45 to 54 55 to 64 Global Penetration of Social Platforms by age groups – % change in millions of Active Users, between Q2 2012 and Q2 2013

5. 39% 61% 39% 61% 44% 56% 49% 51% FACEBOOK MAINTAINS THE HIGHEST ENGAGEMENT RATE AMONG ACCOUNT OWNERS Source: GlobalWebIndex, Questions: On which of the following social platforms do you have an account? & On which of the following services have you used or contributed to in the past month?; Base % of internet users globally aged 16 to 65 62% 38% Active Non-Active The engagement rate of active users to account holders decreased for all top 5 social networks compared with Q1 2013. Despite that, Facebook still remains the leader in engaging its audience with 62% of active account holders. The gap between engagement of Google+ and Twitter has widened over the past quarter with microblog’s account holders being 10% more likely to use it actively than those who signed up to Google+. The two main emerging platforms proved to be equally engaging in Q2 2013. Active Usage Measurement – % of Account Owners that are Active on the Platform in the past month globally, Q2 2013

6. GO DEEPER TO GET THIS DATA TAILORED TO YOUR TARGET AUDIENCE Get the detailed data behind each chart – split by key demographics and countries Get the data packs STREAM ON- DEMAND DATA PACKS WANT MORE? PRO Platform Customise all the data and insights in our web based analysis platform Find out more Contact our team to customise to your brand, business and target audience Learn more © 2013 GLOBALWEBINDEX

How to get more Facebook ‘Likes’

How to Get More Likes on Facebook - Infographic

How to get more Facebook 'Likes'

  • Photos get 53% more Likes, 104% more comments, and 84% more click-throughs. 
  • Posts with 80 characters or less get 66% more engagement. 
  • “Question” posts get 100% more comments. 
  • Posting 1-2 times a day gets 40% more engagement. Posting 1-4 times a week gets 71% more engagement. 

Stream the Facebook & Chatroulette South Park Episode

I love South Park. It addresses social issues though comedy, vulgar incidents and surreal storylines. The latest episode (shown last week in the USA) makes fun at how and why the Facebook generation befriend others on social networking sites. The "You've Got 0 Friends" episode also features the controversial video streaming site Chatroulette.

You may want to click on the video twice in order to view the episode in the full screen mode. Enjoy

Your Facebook Status Updates are no longer private!

Facebook, Myspace & Google have struck a deal which allows Facebook statuses, photos and other information to be cached (indexed) by Google. You may have already scanned over a set of terms and conditions over the last three days. If you have there is a good chance that you updated your privacy settings (possibly without knowing the consequences of these actions).

Why Should you Care?

If you have changed your Facebook security settings (to those prompted by Facebook) your status updates, address etc will all soon be found within Google. Therefore if someone searches for your name they could find out where you live, what you have been up to, what you have said / linked to in your status updates etc. If you decide to revert your settings back to private at a later date Google may (overtime) no longer display the content. However other organisations are able to crawl Google search engines with there own “search engine spiders”. They could at any stage capture your data, store it etc. The data itself could be used for credit card fraud, sold it on to third parties etc. If you have already agreed to the changing your security settings you can easily change them back. I will go through how to do so later in this post. If you have not already changed your settings please see the Facebook privacy guide below

Login into your Facebook account. If you live in the UK and you do not see this popup box then you may have already made the changes without consciously being aware of it.

             Facebook privacy update guide

Click on the “Continue to Next Step” button. The next step is REALLY SNEAKY and (I feel) totally unethical. The screenshot below highlights how Facebook automatically prompts users to make changes to their privacy settings. It does so by automatically ticking fields ensuring that the content is viewable to “Everyone”.

           Facebook Security Status

If a user clicked on the ‘save settings’ tab (as highlighted in the default screen above) the user’s posts, links and even their address would soon become publically accessible. If you do not understand the above I would recommend ticking all of the “old settings” boxes for each setting on this page. If you understand the above tick the appropriate fields before clicking on ‘Save Settings’.

How to change your Facebook privacy settings back

Facebook Security Status update

You will need to click on three out of the four pages to change your settings back. These are: Profile information, Contact information, Search

To view and change YOUR settings Click here & go straight through to your Facebook settings page

Again I feel that Facebook have acted unethically here. They have placed the position of the ‘Search’ link below that of the ‘Applications and Website’ link. The security settings found on the ‘search’ page are far more sensitive then that in the ‘Applications and Websites’ page. (The click though rate generally decreases the further down a user scrolls down a navigation tab).

In hindsight it is fine for Facebook to allow users to publish their details and statuses on the wider web. However Facebook’s covert and aggressive methods seem to bypass morality and common sense. Facebook is a fun platform and strongly interwoven into most our lives. We are therefore slow to question and judge this powerful corporation. The millions (maybe billions) of pounds this move will make Facebook has not yet been disclosed. However I hope that this incident brings to light our relationship with Facebook and further action is taken against them.

FYI – I have decided to set all of my privacy settings to how they originally stood. If Facebook statistics are to be believed 80-85% of Facebook users have allowed their information to be shared across the wider web. (Wired).

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Facebook Marketing Strategist

Facebook's social media market share, 2014

There are now over 1 billion (monthly) Facebook users responsible for 1.13 trillion "likes", 219 billion photos & 17 billion check-ins. The graph below higlights Facebook's market share in January 2014 (via Global Web Index).

Facebook penetration 2014

Quantize Courses – One of Social Media Strategist's happy Facebook Client's 

Facebook Page Marketing

There are a huge number of ways in which marketers and brands can use Facebook as an effective marketing platform to increase loyalty, awareness, sales and profit. These range from custom cross platform strategies using Facebook to Pay Per Click adverts served on the Facebook Platform.

Planet Kepler Increased reach levels

If you would like to discuss your current Facebook marketing strategist we would love to hear from you.

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