• 92% shoppers have more confidence in online information than whatever the salesclerk has to say
  • 50% of mobile searches lead to sales
  • 81% love to see products being used in video reviews
  • 75% said user-generated videos reviewing a product have affected a purchasing decision
  • 55% share purchases on social networks

Social Currency: The effect of Social Media on commerce



Infographic courtesy of Fedelta.