Supporting, innovating, collaborating and marketing the hospice, charity and not for profit sector
The LifeSort launch party has been announced. All attendees of the party will receive LifeSort for free a week before it launches in beta. There will also be lot’s free alcohol, waffles and fun to be had. Those wanting to attend are able to attain a ticket by clicking here.
I am looking for an intern to help assist on a variety of marketing campaigns in Camden, London over the next two months. This position offers (expenses paid) work experience that could lead into full time employment. The post will involve working from the office preferably on a 10-5pm bases
You will receive one to one tuition in order to:
Contact me directly for more information on 07868 823055
When: Friday 3rd December
Time: 2.00 to 5.00pm
Where: The Circle Bar, The Roundhouse, Chalk Farm Rd
London NW1 8EH
What: One on one 15 minute sessions with Social Media Strategist James Norris:.
James' one to one consultancy will allow you to benchmark your current marketing activities whilst attaining advice on how to best market yourself online. Each session will be tailored to the individual's requirements taking into consideration factors such as their personal / businesses skill-set, available budget (if any), timeframes etc.
By the end of a one to one session you will know more about how to market your product and be inspired to do so.
Who: James is an online & social media strategist working from Camden. He specialises in creating innovative and engaging marketing campaigns across social media, search engines, mobile and the wider web. The vertical James predominately works within is the music arts & youth sector. His clients range from the BAFTA-nominated arts group Blast Theory & Glastonbury Festival to Nokia & Keystone Law. Social Media Strategist Ltd has recently been named as a media partner for the Global Green Awards 2010
ALSO: In addition we will be holding a group discussion session from 2-5pm, to network with other freelancers and speak to Chris Mellor (Senior Arts Officer) and other council figures on issues such as funding, licensing and finding clients.
We anticipate high demand for these sessions. So to book in for a 15 minute slot, please email Lisa Macfarlane or call 020 7974 3040 or 2822
Organisations & brands are looking beyond listening to their customers and asking "Now that I have all this data, how can I use it?". Monitoring Social Media 2010 (#MSM10) aims to first address how to listen to and monitor social media. It will then explore what to do with the data once you have attained it.
Topics covered in the conference will include:
* Social Media Monitoring Tools and Services
* Brand and Reputation Management
* Sentiment Detection and Analysis
* Data Quality and Filtering
* Identifying and Connecting with Influencers
* Beyond Listening: Measurement and ROI
* The Future of Social Media Monitoring
* Case studies and Best Practice
I will be at #MSM10 bright and early and there until the last networking drink has been slurped. My clients & blog readers are able to claim a 10% discount by entering the coupon code 'Social10' before purchasing a ticket. For more information visit Monitoring Social Media 2010.
I am currently helping the Potato Council to market and distribute their new cookery competition. The competition winner will get to star alongside celebrity chef Jean-Christophe Novelli in a national TV advert! See what Jean-Christophe Novelli has to say about the competition below:
Many Faces of Potatoes Cookery Competition Press Release
Want a quick, easy, tasty and healthy supper? Celebrity Chef Jean- Christophe Novelli explains just how easy it can be….. with Potatoes. Potatoes are a versatile ingredient and they’re naturally fat free. They also contain fibre and other vital nutrients including vitamin C, B vitamins and potassium. In addition to their health benefits, potatoes are also seriously convenient and can be cooked and ready to eat in under twenty minutes.
Potato Council has launched a nation-wide competition, Master Spud, to find new quick, easy and healthy potato recipes. Budding chefs and keen cooks up and down the country are invited to upload their favourite potato-based recipe to manyfacesofpotatoes.co.uk for the chance to win the opportunity to star alongside Jean Christophe Novelli in a national TV advert.
To find out more and to get started simply visit manyfacesofpotatoes.co.uk where you’ll also find Jean-Christophe Novellie’s own recipe for Chinese Potato Salad as well as lots of ideas for quick and easy midweek meals and top tips to help you get the best out of your potatoes.
I was asked to devise and manage an experiential marketing concept for the Nokia Foundation. They wanted something to attain, interest, PR, footfall and engagement whilst promoting the new Nokia N8 mobile device. I inserted the ‘interactive graffiti’ wall (as seen on Dragons Den) into an outline of a Nokia N8 mobile phone. This is what happened next…
I am over the moon to announce that MinuteBox won not one, but two Launch48 awards on Thursday night at PayPal. We won the awards for 'Best Product' & 'Judges Choice'. The first award meant a lot to us however the judges award by a "unanimous decision" was a real honour. Minutebox will be launching in full beta later this month. However before then freelancers and industry experts are encouraged to create a profile on the MinuteBox website.
If you are a specialist who works within business, marketing or IT then come and join the MinuteBox family! The early users who signup prior to launch will be all be awarded with a "Founding Member" Badge. It is free to join so what are you waiting for? Join the MinuteBox community by clicking here
We would like to thank Launch48 for the awards, PayPal for their support & congratulate all of those were shortlisted and won awards on the night.
I am delighted to announce that I will be working for Camden Theatres in the coming months on their social media & online marketing campaigns. Camden Theatres has a range of high quality and specialised venues under it's portfolio in arguably the most creative and innovative borough in London. I will be working for Camden Theatres from 1st September.
The Global GREEN AWARDS™ invite entries for its new media categories of ‘Best Green Use of Online Media’ and ‘Best Green Use of Mobile Apps and Technologies’, in recognition of the importance and impact of new media to the success of creative campaigns.
Twitter, Facebook and YouTube are a few of the most popular online media channels with a growing subscriber base everyday. With the advantage of being globally visible and accessible, it’s no surprise that online media presents marketers with a unique marketing opportunity. Online media truly does put the ‘social’ back into media as marketers can now interact with existing and prospective consumers on a real-time basis. With 79% of the largest 100 companies in the Fortune Global 500 index using at least one social media platform, there is no doubt regarding its importance as a marketing tool. US President Barack Obama perhaps epitomises the success and reach of a social media campaign, with his presence through blogs, MySpace, Twitter and Facebook. The live streaming of the Presidential inauguration on Twitter and through a CNN-Facebook partnership generated a record number of posts, comments and page views. In the UK, the Labour party also used social media to interact with voters, especially through their Twitter hash tag ‘#labourdoorstep’.
With the growing concern about organisations’ environmental impact, social media provides an avenue to efficiently provide information about environmental credentials. Whether used as a pre-emptive or reassurance technique, social media is a powerful ‘make or break’ communications strategy. Greenpeace’s recent Kit-Kat viral is testament to the power of social media in bringing about change. The much discussed Kit-Kat ‘Give the Orangutan a break’ viral received a staggering 1.5 million views on Facebook. In the wake of the resulting consumer uproar, Nestlé was forced to take action and stop purchasing palm oil from the supplier in question.
Social media has been come to be regarded as the panacea of communications, yet it remains to be seen if the same is true with respect to sustainability communications. Owing to the reduced use of resources, social and online media come across as an eco-friendly way of marketing. The reduced resource use is not limited to tangible materials only, but should ideally include intangible resources such as the energy used in creating, producing and hosting an online campaign. The Global GREEN AWARDS™ seek to recognise the best examples of a digital communications strategy which balance their carbon footprint versus traditional media.
The GREEN AWARD for the ‘Best Green Use of Online Media’ seeks to recognise the best example of incorporating social media in communicating a sustainability message. Entries to this category are open to any form of online or digital media platforms: websites, internet forums, social networks, viral marketing, digital TV, podcasts etc. Judging criteria will involve the innovation and creativity of the digital platform and the message communicated, ease of navigation, interaction and understanding and the overall suitability of the chosen medium to the intended message.
This year the Global GREEN AWARDS™ feature a new category of ‘Best Green Use of Mobile Apps and Technologies’ to recognise and celebrate the impact that these mobile platforms have on our daily lives. This category is open to software developers and stand alone campaigns, who have added to the creation of a green and ethical mobile infrastructure. Judges will be looking for innovation and strategy, along side the implementation of a reduced carbon footprint.
President, Chartered Institute of Marketing and Global GREEN AWARDS Steering Group Chair, Sir Paul Judge, commented: “The Green Awards bring together and make more visible a wide range of ideas and achievements designed to help our world to become more liveable by making it more sustainable. By allowing and encouraging agencies and clients to write up and submit their activities the Awards spread good practice and allow other organisations to benchmark their own environmental policies and practices.”
The Global GREEN AWARDS will be presented at a gala ceremony on 2nd December 2010, co-hosted by green entrepreneur Jo Wood at the Natural History Museum in South Kensignton, London.
The Global GREEN AWARDS are now open for entry from worldwide organisations in sixteen categories. More details on the Steering Group and GLOBAL GREEN AWARDS can be found at www.greenawards.co.uk
MEDIA ENQUIRIES: + 44 (0) 207 939 3958
(Social Media Strategist Ltd a media partner for the Global Green Awards 2010)