Supporting, innovating, collaborating and marketing the hospice, charity and not for profit sector
I am delighted to announce that I will be working for Camden Theatres in the coming months on their social media & online marketing campaigns. Camden Theatres has a range of high quality and specialised venues under it's portfolio in arguably the most creative and innovative borough in London. I will be working for Camden Theatres from 1st September.
The Global GREEN AWARDS™ invite entries for its new media categories of ‘Best Green Use of Online Media’ and ‘Best Green Use of Mobile Apps and Technologies’, in recognition of the importance and impact of new media to the success of creative campaigns.
Twitter, Facebook and YouTube are a few of the most popular online media channels with a growing subscriber base everyday. With the advantage of being globally visible and accessible, it’s no surprise that online media presents marketers with a unique marketing opportunity. Online media truly does put the ‘social’ back into media as marketers can now interact with existing and prospective consumers on a real-time basis. With 79% of the largest 100 companies in the Fortune Global 500 index using at least one social media platform, there is no doubt regarding its importance as a marketing tool. US President Barack Obama perhaps epitomises the success and reach of a social media campaign, with his presence through blogs, MySpace, Twitter and Facebook. The live streaming of the Presidential inauguration on Twitter and through a CNN-Facebook partnership generated a record number of posts, comments and page views. In the UK, the Labour party also used social media to interact with voters, especially through their Twitter hash tag ‘#labourdoorstep’.
With the growing concern about organisations’ environmental impact, social media provides an avenue to efficiently provide information about environmental credentials. Whether used as a pre-emptive or reassurance technique, social media is a powerful ‘make or break’ communications strategy. Greenpeace’s recent Kit-Kat viral is testament to the power of social media in bringing about change. The much discussed Kit-Kat ‘Give the Orangutan a break’ viral received a staggering 1.5 million views on Facebook. In the wake of the resulting consumer uproar, Nestlé was forced to take action and stop purchasing palm oil from the supplier in question.
Social media has been come to be regarded as the panacea of communications, yet it remains to be seen if the same is true with respect to sustainability communications. Owing to the reduced use of resources, social and online media come across as an eco-friendly way of marketing. The reduced resource use is not limited to tangible materials only, but should ideally include intangible resources such as the energy used in creating, producing and hosting an online campaign. The Global GREEN AWARDS™ seek to recognise the best examples of a digital communications strategy which balance their carbon footprint versus traditional media.
The GREEN AWARD for the ‘Best Green Use of Online Media’ seeks to recognise the best example of incorporating social media in communicating a sustainability message. Entries to this category are open to any form of online or digital media platforms: websites, internet forums, social networks, viral marketing, digital TV, podcasts etc. Judging criteria will involve the innovation and creativity of the digital platform and the message communicated, ease of navigation, interaction and understanding and the overall suitability of the chosen medium to the intended message.
This year the Global GREEN AWARDS™ feature a new category of ‘Best Green Use of Mobile Apps and Technologies’ to recognise and celebrate the impact that these mobile platforms have on our daily lives. This category is open to software developers and stand alone campaigns, who have added to the creation of a green and ethical mobile infrastructure. Judges will be looking for innovation and strategy, along side the implementation of a reduced carbon footprint.
President, Chartered Institute of Marketing and Global GREEN AWARDS Steering Group Chair, Sir Paul Judge, commented: “The Green Awards bring together and make more visible a wide range of ideas and achievements designed to help our world to become more liveable by making it more sustainable. By allowing and encouraging agencies and clients to write up and submit their activities the Awards spread good practice and allow other organisations to benchmark their own environmental policies and practices.”
The Global GREEN AWARDS will be presented at a gala ceremony on 2nd December 2010, co-hosted by green entrepreneur Jo Wood at the Natural History Museum in South Kensignton, London.
The Global GREEN AWARDS are now open for entry from worldwide organisations in sixteen categories. More details on the Steering Group and GLOBAL GREEN AWARDS can be found at www.greenawards.co.uk
MEDIA ENQUIRIES: + 44 (0) 207 939 3958
(Social Media Strategist Ltd a media partner for the Global Green Awards 2010)
MinuteBox is adding the final touches to the platform before launching in beta. Before we launch we will be opening up the office inviting people to play with the website and in doing so test it! If you are free this Sunday (08/08/2010) or Monday (08/09/2010) we would very much appreciate 30 minutes of your time.
The testing will take place in Minutebox HQ, Camden High Street, two minutes walk from Mornington Crescent Tube Station. Really simple tasks will be set and you will be rewarded with tea, coffee and biscuits
If you are willing to help, please fill in the form. This will let us know when you are likely to visit us (I will be in the office all afternoon on Sunday and Monday).
The Green Awards reward organisations who have made substantial efforts and contributions to environmentally friendly and / or sustainable business methods.
Social Media Strategist adheres to and supports numerous industry, green and ethical guidelines. Furthermore every effort is made to reduce our carbon footprint. We offer a 10% discount on all services offered within the green, nonprofit and charity sectors (excluding pay per click / SMS marketing).
Social Media Strategist is a member of CSR Wire the global organisation promoting the growth of Corporate Social Responsibility. Social Media Strategist also supported the International Green Awards in 2010-2011.
We encourage all registered charities and not for profit organisations to view our giant mobile phones. These (and the LED TVs hosted within them) are available for free for charities and not for profits to use. Click here to read about what happened when The Samaritans borrowed one of them.
For more information call 07868 823055
It was a pleasure having London's leading urban brand in the Social Media Strategist office. The Urban Nerds have made a name for themselves by putting on the best music events & london warehouse parties. They are an iconic london brand with artists & a range of clothing products under their belt. The Urban Nerds blog was recently found to be the 5th most influential UK urban lifestyle blog by Cision. Since the digital marketing training the Urban Nerds very kindly performed as part of the social media experiment at Glastonbury festival.
I look forward to working with the Urban Nerds going forward and wish them all the best with their future events and marketing campaigns.
I have recently started to assist one of London's top Salon's with their online and offline marketing. Sergio Gianasso is based in the heart of London. Their clients range from city workers to Tiesto and David Hasselhoff.
The salon has been awarded 5/5 by the 'Good Salon Guide' since they opened and have been featured in various publications picking up a number of awards along the way. The two story salon is beautiful. Everything from the massaging chairs, the staff, the refreshments, the free WIFI and free champagne leads to a relaxing and unforgettable experience. If you are looking for amazing haircut at a reasonable price get down to the salon.
The Social Media Experiment at Glastonbury 2010 posters are now hot off the print and ready to be plastered up around the festival. This is a project that I am running for the Igloo Dome. It's purpose it to showcase the dome as the leading interactive environment suitable for both corporate and entertainment based events. It will take place from 12am until 12pm on Friday the 25th June at Glastonbury festival 2010.
The Social Media Experiment will take place on Friday the 25th June between 1pm & Midnight, and will feature a number of comedians, musicians, performance artists and live shows incorporating social media and interactive web technologies. Such events include a stand-up comedy act using ‘Chatroulette Live’.
Other highlights include a virtual art gallery and a range of musicians using social media within their performances.Today will also see the launch of the Social Media Experiment’s ‘Perform at Glastonbury 2010’ 7 day competition, which gives entrants the chance to perform live on the Glastonbury stage. In order to win, visitors to the site are asked to join the competition group on Facebook and post a link to prove that they are a in a band, an artists etc. The winning act will then be chosen from the group at random in this ‘flash mob’ style competition.
James Norris, of Social Media Strategist, comments: “Glastonbury is all about performance, fun and expression. The Social Media Experiment allows attendees to have memorable, interactive experiences whilst being surrounded by the Igloo domes state of the art technology.” Marina Sirotkin, UK country manager for ipercast, adds: “Being involved with such a groundbreaking project is a real thrill, and it’s exciting to see all the aspects of the Experiment come together. It’s this kind of technology which will really propel performance into the 21st Century and we can’t wait to see the results.”
Social Media Experiment website
Tomorrow I will be spending the day at the London 'Partnering for Innovation' event at the Internet Advertising Bureau. The event has sold out however if you would like to view the event feel free to watch their free webstream between (9am – 5pm on Thursday 3rd June 2010). Following the Technology Strategy Board’s announcement that it is making £18m available for collaborative R&D as part of the digital services programme, we are hosting a series of events to help creative businesses get involved and find technology partners from industry or academia, learn more about eligibility and how to submit a proposal.The fund is designed to promote lasting alliances between companies and organisations, to develop cutting edge technology products and support the growth of the UK’s creative and digital sectors. Competition entries can pitch for up to £100,000 in funding as part of the fast track, or for larger projects, funds of up to £3,000,000 are available.
The Partnering for Innovation programme is produced by the Creative Industries KTN with support from the Digital Communications KTN