Speaking at the RCN

Yesterday I spoke at the Royal College of Nursing about the role of social media in healthcare and end of life care. I would like to thank the RCN for inviting me, it was an honour.

James Norris RCN

Video Marketing Statistics 2015

1. 59% of viewers will watch a video to completion that is less than one minute. – Wistia

2. 92% of mobile video viewers share videos with others. – Invodo 

3. 65% of executives have visited a vendor’s site after watching a video. – Forbes (39% have called a vendor after watching a video) 

4. 70% of marketing professionals report that video converts better than any other medium. – MarketingProfs 

5. When marketers included a video in an email, the click-through rate increased by 200% – 300% – Forrester 

6. The average internet user spends 88% more time on a website with video. – Mist Media 

7. 300 hours of video are uploaded to YouTube every minute. – YouTube (That's a lot of cat videos!)

8. 64% of consumers are more likely to buy a product after watching a video about it. – comScore

9. Visitors who view videos stay on web sites an average of 2 minutes longer than those who don’t view videos – comScore 

10. 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page. – Forbes Insight 

11. Homepage videos are shown to increase conversion rates by 20% or more. – ReelSEO (Read about how our client got a 34% increase in conversions) 

12. Using video on landing pages can increase conversion by 80% – Unbounce 

13. Mobile makes up almost 40% of global watch time on YouTube. – YouTube (6 billion hours of video are watched monthly on YouTube) 

14. 1.8 Million Words is the value of one minute of video. – Dr. James McQuivey, Forrester 

15. Only 24% of brands are using online video to market to consumers. – Kantar Media 

Data collated by Adeli Studios. To find out more about using video to market your brand click here

Speaking engagements for Dying Matters Awareness Week 2015 (next week)

Byw Nawr   
I will be speaking at a number of events around the areas of 'digital legacy' and 'what happens to our social media accounts when we die' next week. All of the events are part of Dying Matters Awareness Week 2015.
  • – 20th May – Funeral Roadshow at St Christopher's Hospice, London
  • – 21st May – Byw Nawr Launch Event, Science Hub, Welsh Assembly
  • – 22nd May – Byw Nawr Launch Event, Connah's Quay Health Centre Deesude Clwyd , Wales
  • – 23rd May – Digital Legacy Conference 2015 at UCL Partners, London

About the Funeral Roadshow

The funeral roadshow showcase a range of charities and not for profit organisations in St Christopher's Hospice. It is free to attend so come down if you can make it and say "hello". http://www.stchristophers.org.uk/news/funerals-roadshow-at-st-christophers

About Byw Nawr

I am delighted and honoured to have been invited to speak at two Byw Nawr's launch events in Wales. Byw Nawr has been created to promote a healthy and realistic attitude to death and dying in Wales.

Byw Nawr (or 'Live Now' when translate into English) is the sister initiative to Dying Matters in England and is supported by the Welsh Government.

Byw Nawr Launch Event, Science Hub, Welsh Assembly

Flag of Wales 2

  • – Dr Hywel Francis, Chair, Byw Nawr
  • – Professor the Baroness Finlay of Llandaff National Clinical Lead End of Life Care
  • – James Norris, Chief Executive, DeadSocial


Byw Nawr Launch Event, Connah’s Quay Health Centre Fron Road Connah’s Quay Deeside Clwyd, Wales

  • – Bethan Jones Parry Byw Nawr Steering Committee
  • – Dr Peter Higson Chair Betsi Cadwaladr Heath Board
  • – James Norris, Chief Executive, DeadSocial


About The Digital Legacy Conference

The Digital Legacy Conference is ran by DeadSocial will take place in London. It is free for all to attend however tickets need to be reserved in advanced. The conference will explore how the internet has changed the way in which we remember and grieve forever. It will also examine how our digital footprint will ultimately help determine both our legacy and our digital legacy when we die. www.digitallegacyconference.com

DeadSocials Before I Die Graffiti Wall and Twitter Hashtag Wall

DeadSocial's 'Tweet Wall' & 'Before I Die… Graffiti wall' in our #YODO Pop-Up shop for Dying Matters Awareness Week 2014.

Media Partner for Social Media World Forum 2015


We are happy to announce that we are going to be a media partner for the Social and Digital Marketing Conference 2015 once again this year.

#SMWF Europe is the premier event for digital & social marketing professionals taking place in London’s Vinopolis, 8-9 June providing top-level strategic advice and digital marketing insight around how to engage customers, manage brand perceptions, empower employees and open untapped audiences through diverse media channels. More information TBA closer to the time.

Macmillan Primary Care Conference – Workshops

Macmillan Primary Care Conference

Can we Palliate Social Media? Workshops & Leaflets

James Norris (Social Media Strategist & DeadSocial) will be co-hosting three workshops with Dr Mark Taubert & Dr Johnny Browne over the two days at Macmillan's annual Primary Care Conference.

'Can We Palliate Social Media' will explore how social media is changing the behaviour of both the patients and those providing primary care. If you are attending the conference please feel free to come along to a workshop if it is of interest.

Can we palliate social media? (Conference Support material)

Can we Palliate Social Media? LeaftletCan We Palliate social media leaflet side 2

Both the leaflet shown above and the presentation given will be available to attendees (digitally) by Macmillan in the coming weeks. 

Can we palliate social media? (workshop timetable)

• Thursday 27th November (with James Norris & Dr Johnny Browne) 1.30pm-2.30pm
• Friday 28th November (with James Norris, Dr Mark Taubert & Dr Johnny Browne) 9.45am-10.45am
• Friday 28th November (with James Norris, Dr Mark Taubert & Dr Johnny Browne) 1.30pm-2.30pm

About the Macmillan Primary Care Conference

The two day conference for Macmillan's primary care community (including Macmillan GPs and a growing number of Practice Nurses) includes key sessions from a range of influential speakers, interactive workshops, delegate showcases and the opportunity for our primary care community to network and share ideas with colleagues from across the UK.

The theme of this year's conference is reflective of our developing work with Consultant Advisers with a focus on integrated working between primary and secondary care professionals. Many are identifying opportunities to work collaboratively in developing shared objectives across boundaries and services in order to provide the best outcome for people affected by cancer.

Venue location:

Hilton London Gatwick Airport, South Terminal, Gatwick Airport, Gatwick, RH6 0LL

Last call

If you are attending Macmillan's Primary Care conference feel free to come along to the 'Can We Palliate Social Media Workshop' on Friday 27th November between 9.45am-10.45am or 1.30pm-2.30pm.

Update (5th December 2014)

  • Resources from the 'Can we Palliate Social Media' presentation will be available from Macmillan's website soon 
  • A writeup by Clifford Jone in the British Medical Journal about the 'Can we Palliate Social Media' workshop can be read here




Helping Canon Europe With Their Marketing Across The EMEA Region

Social Media Strategist Marketing

“Canon was founded in Tokyo in 1937. For decades it has been a household name and a brand associated with high quality cameras, lenses and printers. Today it is renowned globally as being on of the Globes leading camera, lens and printer manufacturers”.

How Social Media Strategist Assisted Canon With Their Marketing Efforts

Social Media Strategist supported Canon from their European office intensively over the course of four months. In doing so helping to leverage existing marketing campaigns whilst proposing a range of new marketing initiatives.

List Of Tasks Carried Out

  • Led the creation of an Editorial Calendar for Canon Europe
  • Benchmarked Canon against one of their key competitors in the areas of SEO (pre purchase), email (preference center) and mobile (apps)
  • Provided internal marketing proposals (briefs) for future marketing (and/or upcoming) campaigns
  • Helped with the creation of a Master Project Plan for all Direct Communications across Europe
  • Provided recommendations for User Experience (UX) improvements for a number of Canon portal websites leading up to Christmas,
  • Led the delivery of Canon UK’s newsletter in November and the ‘Merry Christmas’ message for the UK and Ireland in December
  • Helped create an end-to-end process for the delivery of Canon’s consumer Newsletter
  • Creative and strategic input into Canon newsletter briefs
  • Helped to oversee the project management of the Canon UK Direct Communications Pilot
  • Provided feedback to Canon UK and Canon Europe on a Pay Per Click marketing executed over the Christmas period. This was ran through Google Adwords across UK & Ireland.
  • Provided guidelines to help increase Canon’s presence within search engines (like Google) and ultimately sell more items organically and  through third party partner websites.
  • Competitor Benchmarking & Email Communication Delivery


The Newly designed Canon Europe newsletter:

Creating customer centric communication

  • Supporting The EMEA Region 

Social Media Strategist was largely tasked with supporting the ‘Consumer Imaging Group’ (CIG). The CIG is Canon’s department in charge of some of marketing consumer devices across the EMEA region. The product range varies from handhold cameras to printers, lenses and accessories.

  • Understanding the Consumer Segments & Flagship Products

Due to the rich history of the Canon brand and its position within the market it was paramount for Social Media Strategist to have a good understanding of photography and consumer behaviour between different user types and segments. To ensure that this occurred Social Media researched and dedicated a large amount of time to the art of photography, print and post-production. I also received external photography training on various devices to quickly become familiar with a number of Canon’s flagship products.

  • Review & Improvement

By working closely with the Consumer Insights manager, reviewing internal data and keeping abreast of developments within the sector Social Media Strategist was able to review various direct communication channels and help improve Canon’s outbound marketing

  • Helping to launch ‘Irista’ (Canon’s cloud storage & management software)

Social Media Strategist provided written recommendations ahead of the launch of Irista. Previous experience attained launching other software solutions was utilized during this period in order to provide assistance and direction.

  • Editorial Calendar

It was important for Canon to have a cross-channel ‘editorial calendar’ for all planned outbound marketing communications across Europe for 2014. The editorial calendar amalgamated planned marketing activities and also included activities not fully confirmed but requested from various departments. The Editorial Calendar provided a clear roadmap of activities and helped Canon to prioritise activities and the resources required. The Calendar will be used to help ensure that Canon’s communications with consumers remain relevant, timely and engaging.

  • Internal Collaboration, Internal Guidelines, Proposals & Reports

I am proud of the services provided during an intensive four month period with Canon. By working directly with various internal teams and external suppliers Social Media Strategist was able to improve a number of functions, create guidelines, proposals and reports. This helped contribute to a number of successful marketing campaigns and improved internal workflows.

Thank you

I would like to thank Canon for entrusting Social Media Strategist Ltd with carry out various marketing tasks and deliverables. I would also like to wish Canon every future success and we look forward to using your innovative products and services in the future.

Social Media Strategist – Now accepting Bitcoin

I am delighted to announce that Social Media Strategist now accepts Bitcoin as a method of payment. This may be of special interest to international clients. If your business uses a different cryptocurrency please let me know and I will try to accommodate.

If you would like to learn more about Bitcoin watch the video below.

How can I use ‘Content Marketing’ to improve my SEO in Google?

It is important for your website to 'rank' highly within Google (and other search engines) for search terms relevant to your business. In doing so, when someone searches for a service or product that your business offers your website is found. Once found within search and your listing attains a 'click through' the merit of your website will decide whether the visitor converts into an action or not (for example download your software, purchase a product, read your whitepaper etc). There are a number of ways in which marketers can help search engines rank your content with the merit that it deserves; this process is called Search Engine Optimisation (or SEO for short).

It is becoming increasing important that the content distributed by your company (website copy, blogs, videos, whitepapers etc) is engaging, shared on social networks, unique and relevant to your business. When such content is created with a business goal in mind the term ‘content marketing’ is often used

The Infographic below highlights that when great content and different distribution networks work cohesively together, a successful SEO outcome can be achieved.

How do I use content to improve my SEO in Google?

(You may also be interested in watching the video Is 'Content King' by clicking here)