Online videos are watched in a very different way to traditional TV adverts and short films. It is paramount for your videos to appear highly targeted and edited for online distribution. The attention span of your viewer may differ dramatically depending on a number of factors. Such factors may include the viewer’s age, their association with the brand, whether the video was recommended by a friend, the time of day that it is being watched etc. All of these factors need to be kept in mind when editing videos for online distribution

It is also important for the videos quality to be as high as possible. Video Sharing sites limit the file size and the length of uploaded videos. By encoding your videos professionally your viewers will attain the best viewing experience. II use an industry standard video editing suite.

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