This epic viral video that was ‘Facebooked’ across to me this morning. It intertwines user generated content (UGC) into the video in order for it to become personal to the recipient. The viral video template has been created in order for it to drive awareness (and ultimately sales) of Swedish TV licenses. This is a very different approach to the TV License adverts that we have in the UK. Their key focus is on fear and imprisonment. The swedish approach on the otherhand focuses on celebration and unison.

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