There are a number of reasons why brands contact online influencers such as bloggers and editors. Once contact has been made and they have acknowledged the credibility of your information they may then review your product, write about etc.

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When this is carried out on large scale information can be distributed very quickly. This is often a cost effective method when compared to ways in which brands traditionally used to engagement with influencers (through print and TV). A blogger outreach campaign is also be a great way to attain inbound links from contextually relevant websites and blogs. This is a vital part of search engine optimisation. Due to the nature of online marketing the success of a blogger outreach campaign can be measured through a number of tools and by analysing the buzz that it forms online.


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