Search Engines (such as Google, Bing & Yahoo) have revolutionised the way in which we look for and consume content. They index (archive) almost all the content that is currently uploaded online. This includes pages on websites, images & videos. If you own a website it is paramount that your website is found when people search for keywords that are relevant to your business. By carrying out a Search Engine Marketing (SEM) campaign you can increase the visibility of your website and in doing so drive relevant traffic to your website.
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