PPC (Pay Per Click) is a form of online marketing that allows your business to only pay (a set fee) each time someone engages with your brand. This engagement can occur by someone clicking through to your website, watching your promotional video, viewing your Facebook page, Following you on Twitter etc. PPC can also allows to target and filter audiences by specified parameters. The image below is of 'Clean Force'. I have optimized their advert so that it only appears for niche terms that deliver quality traffic. Furthermore as the business is a service based business the advert will only be seen (and therefore clicked on) when the searches that occur within Hertfordshire and Bedfordshire.
So far (over the past three months) Clean Force's PPC spend has been just under £1300. This has in turn led to three major contracts being signed and a number of smaller jobs all ina ll equating to over £32,000 work of business. It was estimated by Clean Force in November 2012 that the business generated from £32,000 revenue will lead to about £11,000 profit over the next year. Due to this initial success I will be building Clean Force's new website and carrying out a substantial amount of other marketing services for them towards the end of December 2012.
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