What is Experiential marketing?
Experiential marketing is all about giving people an experience that coincides with the brands image and it’s brands projection. By giving someone an ‘experience’ they are more likely to become a customer, a fan and a lifelong advocate for the organisation.
I have devised and delivered a range of different experiential marketing campaigns for brands and organisations in a variety of sectors.
Nokia's Interactive Experience
Nokia wanted to engage with developers and communicate with them after the UK’s largest mobile developer conference ‘ Over the Air’. I brought in a giant and interactive graffiti wall and encased it into a giant Nokia N8. Over the course of the two day conference over 100 developers created designs on the (giant Nokia N8’s touch screen). Each design was printed onto a free T-shirt for the developer and their emails addresses collected once each design was completed.
This lead to a hugely positive brand experience that each developer will not forget, targeted data for Nokia to use and build long and meaningful relationships from, and a large buzz at the conference (and on Twitter) surrounding Nokia (surpassed only by Tim Berners Lee seminar). More information about the event can be found here.
The LivInfographic (the worlds first Living-Infographic)
I used a real-time data feed to update a installation built in a retail shop on Camden High Street, London…
To find out more about the 'LivInfographic click here
The Social Media Experiment at Glastonbury Festival
I devised an immersive social media experience for Shangri-La at Glastonbury Festival in 2011 and 2012. It was called 'The Social Media Experiment' and explored and pushed the boundaries of performance, digital media and storytelling.
More information about the Social Media Experiment can be viewed here