In order for websites to attain ‘authority’ within search engines it needs to attain links from other reputable (and contextually relevant) websites. However, in order to attain such links it must have something on the site worth linking to.  Inbound links can be attained by the reputation or merit of yourself or your company. They can also be attained by features on your website that benefit others who use the web. This 'link bait' may range from a tutorial video, game, whitepaper etc. Once these links have been attained the authority needs to be distributed around the website strategically.

For more information call 07868 823055