Online advertising spend now boasts 23% of the advertising market share in the UK. (data taken from the first half of 2009, IAB) It is now the largest advertising medium in the UK. (IAB)

In these troubled times marketers need to justify their advertising budgets. When an online marketing campaign is executed and delivered correctly the return on investment can be huge. Furthermore the ability to quantify success, views, engagement etc makes it a much more attractive proposition to many brands & organisations over  print, TV advertising etc. Many experts predicted a huge disruption within the TV advertising sector in 2010. However these premature findings further justify that not only is the digital industry is stable and robust but also that it is a trusted medium for brands & organisations alike