Dungville was a location based game created for The Next Web Conference 2012. It included a real farmer, a cow called Klara and a field divided into 48 squares to roam in. The winner of the game was the person who predicted which grids would attain the most dung over the conference. The poo was weighed by an independent referee to ensure that there was no 'foul play'.

HOWEVER there was an element of controversy surrounding Dungville and it's star Klara. It seems that Klara's real name is not actually Klara! Klara is a stereotypical name given to Dutch cows. My interview with the cow and the farmer can be seen below: